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Conquest Ink, Where strategy, story telling and creativity converge

Where strategy, story telling and creativity converge

About Us

Conquest Ink is a branding and marketing communications business that creates and delivers bold strategy with creative flair.

Our work is consistently crafted with imagination and sensitivity, and designed to ensure exceptional outcomes for businesses and organisations.

We deliver strategy, words and imagery with viability and verve.

While we wholeheartedly embrace digital campaigns, we also see the value of traditional communications and have the experience and wisdom to know the difference.

Our clients tell us that we are "strong in strategy", "have cracking ideas" and offer "competitive rates".
Sanna Conquest

Sanna Conquest

Founder of Conquest Ink, Sanna Conquest is widely recognized for her expertise in strategy, stakeholder relations, project management and writing. Her craft is in story telling.

Sanna has more than 20 years experience in communications, ranging from public relations branding, advertising, film, design and digital.

She has worked on local and global brands across multiple industries and in several countries. This broad lens consistently leads to fresh and innovative outcomes.

Sanna knows how to speak to the hearts and minds of a target audience.

Team

The Conquest Ink team is hand picked to suit the individual needs of the client. We gather the best people for the right opportunities. This results in a passionate team, innovative outcomes and cost effective results.

Our team includes some of Australia’s best creative talent to help clients bring their story to life via strategy, design and technology.

Conquest Ink works with experts ranging from graphic and digital designers to photographers, web developers, filmmakers, illustrators, writers, animators, musicians, producers, media trainers, facilitators and printers.

Conquest Ink’s clients are thought leaders, game changers and movers and shakers with complex and interesting stories to tell. The team at Conquest Ink embraces challenges, refines and defines brands.

Values

The Conquest Ink team tends to align with businesses that share the same values. Here is what truly matters to us...

RESULTS – are delivered to create desirable business outcomes.

INTEGRITY – is core to our every day.

RELATIONSHIPS – matter as people come first.

INNOVATION – is what excites and drives us.

GUSTO – is part of our DNA.

Services

Conquest Ink is unique.

Ad agencies recommend ads. Design agencies recommend design. Film companies recommend film. The Conquest Ink framework always starts with the business goal and yields a set of rigorously researched recommendations.

Our creative solutions are grounded in smart and solid strategy and tailored to the client’s needs and expectations.

Conquest Ink provides a broad range of services. Some clients like to travel the full journey, while others prefer to start with one service.
ServicesDiagram

Discover

  • Consultation
  • Research
  • Brand audit
  • Communications audit
  • Competitor audit
  • Interviews
  • Workshop.

Curiosity unearths insightful
solutions

Imagine

  • Ideas
  • Findings
  • Mood boards
  • Brand tone of voice
  • Brand value proposition
  • Brand look and feel.

Great ideas connect
with people

Plan

  • Communications strategy
  • Customer journey
  • Ideal sales process
  • Key messages
  • Brand champions
  • Public relations.
Strategic thinking
anchors all we do

Create

  • Stakeholder relations
  • Brand style guide
  • Photography
  • Presentations
  • Website
  • Publications
  • Brochures
  • Sales materials
  • Direct mail
  • Film
  • Copywriting
  • Social media
  • Signage
  • Infographics
  • Animation
  • Illustration
  • Events
  • Proposals.

Brilliant creative
requires expertise

Improve

  • Measure
  • Evaulate
  • Refine.
We build upon what
works well

Work

Sanna has successfully led and developed campaigns and marketing communications strategies for many high profile brands in the key areas of business, community, education and Government.

WorkLogos
Brand Strategy

Conquest Ink is currently working with an international technology and services company on a sophisticated brand strategy project.

It involves working with big data, unique algorithms and smart people.

Our focus is on a Brand Value Proposition, web copy and LinkedIn profiles for the company and employees. Stay tuned.

Brand Strategy
Issue Management

A career highlight for Sanna Conquest involved time critical work involving the outbreak of mad cow disease in the UK.

This included drafting a speech delivered by British Prime Minister, John Major and advising the Board of Sainsbury's whether to pull meat from the shelves throughout the UK. In short, we did!

Issue Management
Project Management

Conquest Ink developed and project managed a vital new online program for the Reach Foundation. It was designed to equip secondary school teachers with tools to help students improve their well-being.

This involved stakeholder relations with global thought leaders in positive psychology, education experts, psychologists, Reach facilitators and web developers. Australian educators have warmly received this program, and it now ranks as one of the most sought after programs at Reach.

Project Management
Public Relations

Sanna Conquest planned and implemented a corporate and consumer PR strategy for realestate.com.au.

Within 12 months, Sanna managed ongoing media coverage valued by Media Monitors at $1 million per quarter and secured cover page stories in magazines including Business Review Weekly, Wealth Creator and Management Today.

Public Relations
Stakeholder Relations

Sanna Conquest spearheaded the Reach 'Lockout' event which involved locking up 25 business leaders with 25 young people from Reach and the juvenile justice system in Pentridge Prison for 36 hours.

Key outcomes included: fostered critical relationships at State and Federal Government levels; exceeded the fundraising target of $150K; generated extensive media coverage; significantly improved the quality of life of many young people; helped 'enlighten' business leaders; and negotiated and managed a one-hour documentary titled 'Doing Time' that aired on Channel 7.

Stakeholder Relations
Fundraising

Conquest Ink has secured in excess of $3 million in business support for six not-for-profit youth organisations.

This included identifying and negotiating a corporate and media sponsorship with Optus, Channel 10, Herald Sun and Nova to enable MAKEPOVERTYHISTORY 2005 concert on behalf of the Oaktree Foundation.

Fundraising
Film

Sanna Conquest was executive producer for a documentary on behalf of the Education Foundation titled 'That Was Me'. It featured on Channel 7 and involved raising $250K for the production.

Sanna then helped secure a $1 million partnership with the Education Foundation and the Coles Group to support the Back To School program.
Sanna has produced two documentaries that have aired on Channel 7 and numerous short films for businesses and organisations.

Film
Copywriting

As a passionate wordsmith, Sanna is recognised for simplifying complex subject matter into compelling and easy to read material.
She developed and drafted marketing collateral for the International division of Macquarie University, including multiple lifestyle guides, postgraduate and undergraduate guides.

Sanna has also written extensive copy for publications on behalf of the Department of Primary Industries, Department of Business and Employment, the Premier's Office and Toll.

Copywriting
Communications Strategy

Sanna Conquest led a team in the marketing and communications strategy for a growing company called Gracenote.

The CTO and innovator had a vision that his leading edge technology would ultimately be in every portable device across the world.

Every time Sanna plays music on her iphone she is proud to have played a part in making this happen.

Communications Strategy

Testimonials

"I have worked with Sanna on a couple of projects and was impressed with her ability to create the concept for a documentary film and to executive produce it for mainstream broadcast. I have also worked with Sanna in stakeholder relations and issues management on other initiatives and she is an asset to any leadership team seeking strong communications strategy and implementation."
Simon McKeon
Executive Chairman
Macquarie Group (Melbourne office)

"Sanna is widely recognised for connecting people, coming up with new ideas and approaches, and for executing those ideas into great results. She is worldly and passionate about many matters and this insight is highlighted in the quality and influence of her work."

John Higgins
Chairman, Higgins Coatings

"Sanna led a team of 15 for Blanc & Otus in San Francisco during the dot com boom. She is comfortable in the company of pioneers and innovators and is a creative thinker who instantly wins the respect of her clients and colleagues, Sanna knows how to lead a team and build and execute strong branding and marketing campaigns."

Greg Spector
Former President and CEO of Blanc and Otus, San Francisco

"Sanna is a natural talent in the marketing and branding space. She has enormous depth of experience and exceptional creativity, all delivered with both clarity and great humour which makes working with her a pleasure."

Renee Greaves
Brand, Communication & Engagement Manager at Toll Fast

Contact Us

Sanna Conquest
Managing Director