ON Electrics

Active Services Group launched in the 1980s and was seeking a brand refresh. This resulted in the change of brand name to ON Electrics and a new brand identity, visual assets, website and digital media content plan.

ON Electrics is Australia’s premium provider for electrical, telecommunications and maintenance service for commercial, industrial and residential builds.

Sanna Conquest and Karena van Maanen developed a strong, contemporary and striking brand designed to elevate the service business and appeal to its target audience. Deliverables included:
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Competitor audit
Brand name research and options
New brand name, brand identity and tagline
Hierarchy of key messages and brand narrative
Visual assets library
Signage for work vehicles and uniforms
Brand style guide
Hierarchy of key messages
Website brand architecture
Website copy
Digital media platforms - LinkedIn, Facebook and Instagram
Brand stationery.

www.onelectrics.com.au

“Conquest Ink helped FightMND navigate a critical crossroad and crafted a three year communications strategy addressing the legacy of the organisation. This involved insightful research and the development and execution of a digital campaign featuring a rebrand which created unprecedented results and ongoing support. Sanna worked closely with the Founders, Board, advertising agency and staff and her strategic mindset, sensitivity and smarts made her a great asset to our team.”

Pat Cunningham, Co-founder and Board Director, FightMND

"Our teams loved working with Conquest Ink on various projects. Sanna and her team offer an approachable strategic focus to your branding and communications that in our instance has helped us redefine and enhance our positioning for our internal and external stakeholders”

Scott Vickers-Willis, Managing Director, Techne Group

“Conquest Ink has been instrumental in leading the growth of our social enterprise. Sanna helped clarify our purpose, connect us with key stakeholders and package our story for social impact. Her marketing background combined with natural business acumen and leadership has been vital to our growth. Sanna can balance a sense of humour with razor sharp focus and efficiency and demonstrates the courage, humility and empathy needed in future leaders.”

Daniel Paulino, Co-Founder and Director, YiaYia Next Door

“Working with Sanna is like working through a lightning storm - idea bolts going off everywhere! Sanna is as smart as a whip and a born creative which shows up in how she is able to present her ideas - which were often different to my own. This allowed us to deep dive, discuss and develop very intentional solutions together which has resulted in a healthy growth curve.”

Samantha McKenzie, Director, Acustico Lighting

“I have worked with Sanna on a couple of projects and was impressed with her ability to create the concept for a documentary film and to executive produce it for mainstream broadcast. I have also worked with Sanna in stakeholder relations and issues management on other initiatives and she is an asset to any leadership team seeking strong communications strategy and implementation."

Simon McKeon AO, Business leader, philanthropist, lawyer, Australian of the Year 2011
Chancellor of Monash University Non-Executive Director of Rio Tinto, Non-Executive Director of Spotless Group and National Australia Bank Limited and consultant to Macquarie Bank Melbourne

"Sanna is widely recognised for connecting people, coming up with new ideas and approaches, and for executing those ideas into great results. She is worldly and passionate about many matters and this insight is highlighted in the quality and influence of her work."

John Higgins, Chairman, Higgins Coatings

"Sanna is a natural talent in the marketing and branding space. She has enormous depth of experience and exceptional creativity, all delivered with both clarity and great humour which makes working with her a pleasure."

Renee Greaves, Former Brand, Communication & Engagement Manager at Toll Fast

"Sanna led a team of 15 for Blanc & Otus in San Francisco during the dot com boom. She is comfortable in the company of pioneers and innovators and is a creative thinker who instantly wins the respect of her clients and colleagues. Sanna knows how to lead a team and build and execute strong branding and marketing campaigns."

Greg Spector, Former President and CEO of Blanc and Otus, San Francisco